An Exploratory Research Of Attitudes Towards Consumption...

EXECUTIVE SUMMARY The project does an exploratory research of attitudes towards consumption of milk. The research is mainly focussed on an advertisement by Cooperative Milk Organizations in India themed to promote consumption of milk in different situations by every age group and more often. The Exploratory research finds out the consumer attitude, analyses how the four different properties of attitude are used to influence attitudes of consumers towards milk, the ethical issues exist while promoting products like milk and these issues differ from other beverage’s promotion campaigns. The research also finds out the effect of situation on drinking milk and how the ‘Attitude toward the ad model is used in influencing the attitudes of consumers towards milk. The major findings of the research were †¢ Attitudes towards a particular product can be learned and it is the marketer’s duty to make the consumers aware of the benefits of their products. They should focus on the value benefits of the product and win the trust of consumers †¢ There are different Ethical issues related to promoting a product and marketers should keep in mind those issues while promoting their products †¢ Major ethical issues while promoting products like milk are to avoid cattle exploitation as much possible and in case of promoting other beverages the major ethical issue is of concerning the Health of Consumers. †¢ Consumer attitude towards milk and its consumption might get affected on account of variousShow MoreRelatedFast Food Industry Research Proposal1593 Words   |  7 PagesResearch Proposal (Fast Food Industry) To study the attitude towards consumption of healthy food within the fast food industry Background We are a marketing research team of a fast food chain store. 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Or An individual who buys productsRead MoreConsumer and Industrial Buyer Behaviour3390 Words   |  14 PagesStrength and limitations of Information processing models 3 2.2 Experiential Paradigm 4 2.2.1 Contrasting Views of consumer behaviour 5 3.0 MILK BUYING PROCESS IN SAUDI ARABIA 9 3.1 Consumers Profile 9 3.1.1 Mother Dearest 9 3.1.2 Habitualists 9 3.1.3 Look At Me 9 3.1.4 Convenience seeker 9 3.2 Milk Purchasing Behaviour and Buying Process 10 3.2.1 Mother Dearest 10 3.2.2 Habitualists 11 3.2.3 Look At Me 11 3.2.4 Convenience seekerRead More Consumer Analysis - The Food Market Essay3187 Words   |  13 Pagescomplex matter. There is an increasing interest to study it for more intensively due to the political dimension of some food safety problems in the last decade. The concern on health and nutrition has stimulated the research on different attributes and comparative advantages of consumption habits and diets. 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Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 3-09-09 By Abhishek Das (B08002) Nabila Azmatulla (B08018) Parikshit Ghoshal (B08021) Somnath Roy ~1~ (B08032) Executive Summary Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product didRead MoreNestle Marketing Research Project15650 Words   |  63 PagesTable of Contents Organizational History - 5 - Products - 5 - Milk, Dairy And Chilled Dairy - 5 - Beverages - 5 - Bottled Water - 5 - Nestle Juices - 5 - Baby Food - 6 - Prepared Meals - 6 - Break Fast Cereals - 6 - Chocolates Confectionary - 6 - Current Situation - 6 - Problem Statement - 6 - Sales Growth - 6 - Customer Attitudes - 7 - Nestlà ©Ã¢â‚¬â„¢s Concern - 7 - Marketing Mix - 8 - Product - 8 - Price - 9 - PlaceRead MoreThe Role Of Television Advertising On Lifestyle And Purchase Behavior Of Youth Of Delhi / Ncr Essay3509 Words   |  15 Pagesstudy the researcher aims to judge the role of television advertisements on purchase behavior of youth. This research study is done on the youth of Delhi /NCR i.e East Delhi, West Delhi, North Delhi South Delhi and Noida, Ghaziabad, Gurgaon and Faridabad. The study based on 125 youth selected by random sampling method and by applying both qualitative as well as quantitative techniques of research. The hypothesis of the study is that advertisement do play dynamic role in the life of consumers speciallyRead MoreComparative Analysis of Different Brands14052 Words   |  57 Pagesfunctional concepts clear, but these must be correlated with practical projects. I consider myself lucky to get the project on such a vast subject. It was a great learning experience. It helped me to get a practical insight into how to conduct research and to make my concepts clearer. In this project I have tried to give comprehensive picture of details of my project. Learning is like eating. It is not how much one eat that matters, what counts is how much you digest. Knowledge is potential powerRead MoreCoco Energy Drink14921 Words   |  60 Pages$270B despite the economic downturn that rocked many industries. The industry is still on the rise throughout the world. As seen in the table below, it is expected to experience continued growth of 6%, although it is forecasted to remain constant towards 2014. Table 1 Forecast of Natural Health Industry Performance [pic] Among the latest trends to emerge in the natural health industry is the use of coco water as an energy drink. Coconut water, locally known in the PhilippinesRead MoreThe Contrast Between Mcdonald and Kfc in China6107 Words   |  25 Pagesdata to analyse current issues. Table of contents 1. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4-5 2. Aims and objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5. 3. Literature review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5-10 4. Research methodology †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11-13 5. Research findings †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....13- 22 6. Limitations of study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.22-23 7. The final recommendations and conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23-24 8. Appendix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.25-28 9. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.29-31

Creating an Inviting Classroom Environment Free Essays

In this fastback, the authors make two major contentions in their introduction to this pamphlet. The first is that how a school looks does affect how everyone who goes there feels about it- and what goes on inside it. Furthermore, the authors assert that, while circumstances usually prohibit teachers from changing the entire school, they can and should make a difference in their own classrooms. We will write a custom essay sample on Creating an Inviting Classroom Environment or any similar topic only for you Order Now In this review I will be addressing these two major premises (Jones 8). I totally agree with the authors that the way a school looks affects people’s perception of the school as well as what goes on in it. Blackford High School is a perfect example to support this theory. BHS is and always has been well maintained and groomed. When I first interviewed for employment here ten years ago, I asked the principal if the school was relatively new I was shocked when he told me that the school was in fact 21 years old. I feel that when people drive by our school they get a good impression of it. Additionally, I am very proud of our facility when I have personal or professional guests at school. (Brown 69). I also agree with the authors that this precept also hold true for individual classrooms Harrison and Bullock gave examples of two contrasting classes to prove that an inviting environment and housekeeping are critical to student achievement/performance. One classroom was cluttered, outdated, and impersonal- an uninviting dump. The other classroom was neat, orderly, yet warm, inviting, comfortable, and user-friendly. I agree with the authors that the second classroom was the ideal and the one that is more conducive to student learning. Furthermore I agree with the reasons to focus on environment that they have identified (psychologically positive, quality lighting, noise, etc.) However I strongly disagree with them when they contend facility size and age are not factors when creating an environment pleasant classroom. After surveying students, teachers, and parents as to what they thought was important to a classroom environment (furniture, aesthetics, comfort, instructional items, and professional items.) Finally they made recommendations as how best to use these categorical items to create the ideal classroom. It is these suggestions and the implication that I can incorporate them that I have a problem with. Size IS a factor. My room is crammed with the â€Å"essentials† of school operation. In my room you will find a teacher desk, 33 student desks, one teacher computer station, one small book case which holds my personal professional books as well as paperbacks for students, a raised platform and podium for speech performances, a radio soundboard cart and an additional small table with a boom box for radio classes and one small teacher work table. I don’t have any room. I can stand at the front edge of my desk and touch the first row of student desks (I don’t even have to reach). The students in the back row can turn around and touch the back wall of the room. Much to my dismay, I am not going to be afforded additional space in which to conduct speech and radio classes. Furthermore, I am not going to be given individual classroom temperature controls or a phone. It is a fact that I come to accept. I would LOVE to have, as suggested, tables and desks, a comfort space for reading, student storage space, and any number of the other items they suggested. However, it will not happen at Blackford High School. How to cite Creating an Inviting Classroom Environment, Essay examples

The Plant Cell Essays - Organelles, Membrane Biology, Cell Biology

The Plant Cell Cell Wall Size: Around 1? Basic Function: * Hold the shape of the cell. * Strengthen the cell. Covering the cell membrane of the plant cell, there is the cell wall. The cell wall is composed of two layers of rigid, hard cellulose embedded in compounds like pectin and lignin. Pores in the cell wall allow molecules to pass through. The cell wall has two parts. The primary cell wall is formed during the growth of the cell. After the cell has stopped growing, a secondary cell wall forms. This secondary wall is made of lignin and cellulose, woven together tightly, to prevent further growth and to form and strong protective barrier. Cytoplasm Size: Unmeasurable Basic Function: * Helps dissolve waste products * Creates a "medium" for vesicles to travel through * Aids in cell metabolism * Serves as a home for the cytoskeleton. The cytoplasm is the jelly-like material that makes up much of the cell. It is 80% water and usually clear in color. It also contains many salts. The liquid portion is referred to as cytosol. In fact, "cytoplasm" means "cell substance." The cytoplasm is also the home of the cytoskeleton, a network of cytoplasmic filaments that are responsible for the movement of the cell. The cytoplasm is constantly moving and churning due to cytoplasmic streaming. Golgi Apparatus Size: Between 2 and 3? Basic Function: * Serves as "processing center" for cell. * Packages and processes new proteins. * Prepares proteins for secretion or storage. The Golgi Apparatus is a series of stacked membranes in the cytoplasm that packages proteins for secretion or storage in vesicles. Inside the membranes are sacs of fluid or gel-like substances. The Golgi Apparatus takes proteins in transport sacs from the endoplasmic reticulum and sends it through a series of these membranes. The proteins are then "modified"' as they pass from membrane to membrane. After the vesicle of proteins has finished its trip through the Golgi Apparatus, it buds off the organelle in a Golgi sac, ready to be stored or transported to other parts of the body. Cell Membrane Size: 7 to 8 NM (nanometers) Basic Function: * Controls what enters and exits the cell. * Separates cell from outer environment. On the outside of all cells, there is a layer of protein and lipid (fat) called the cell membrane or the plasma membrane. This membrane is found in ALL cells. The membrane is selectively permeable, meaning it allows some molecules to enter and some not to. The membrane allows molecules in through two forms of transport, active and passive. Passive transport consists of simple diffusion through the pores in the membrane or carrier molecules. Active transport consists of endocytosis, exocytosis, and the sodium- potassium pump. The membrane also protects the cell from the outside environment, keeping the cytoplasm and its organelles in, and all of the stuff outside out. Mitochondria Size: 2 to 3 ?m Basic Function: * Serves as "respiration" center" for cell. * Makes energy for the cell. Floating inside the cytoplasm are a series of fairly large organelles called Mitochondria. These organelles, the size of some bacteria, serve as the cell's respiration centers, the place where energy for the cell is produced. Since the Mitochondria serves as a center for energy production, there are varying numbers of mitochondria in different cells. Muscles have many mitochondria due to the amount of energy they need, but skin cells have very few. The mitochondria (singular: mitochondrion) have two membranes. The outer membrane protects the organelle, and the inner membrane is folded into a series cristae or long folds. Endoplasmic Reticulum Size: Highly variable Basic Function: * Serves as "transportation system" for cell. * Moves proteins and vesicles around cell. The Rough Endoplasmic Reticulum (or ER) serves as a home for the ribosomes of a cell and as a "highway" for the cell's proteins to be transported on. Being close to the ribosomes allows for the quick transfer of proteins from them to the rest of the cell. This "highway" is composed of interconnected membranes and vesicles. The process of transporting these newly created proteins is critical to the cell, and is required for furthur survival. The ER is very closely associated with the Golgi Apparatus. Vacuole Size: Varies from 10+? to quite small. Basic Function: * Serves as large storage centers for cell. * Hold water and many nutrients Inside the cell, surrounded by the cytoplasm, is

Character Analysis Ricky in American Beauty Essay Example

Character Analysis Ricky in American Beauty Essay Example Character Analysis Ricky in American Beauty Paper Character Analysis Ricky in American Beauty Paper Essay Topic: American Beauty Film Where is the beauty in a plastic bag, a deceased bird, a dead person? Strange questions you may think if you havent seen the film American Beauty but it is one persons obsession with beauty that creates a fascination and a particular attraction towards it that makes it all comprehensible. Ricky Fitz, the new next door neighbour to the troubled Burnham family, adds a new dimension to their mundane lives, in some cases simplifying their situation and in other cases, complicating it. Ricky is generally a very interesting character that really captures an audience and entices them to look at life from another angle. He has a poor, harmful family relationship that he looks to escape from through change, a characteristic of all the characters in the film. He shares a sensual and physical relationship with the girl next door, Jane, whilst he also has a strong relationship with her father, Lester, a some what complacent and immature character. It is Rickys vision of beauty though, that really makes him stand out and makes him so quizzical. Ricky is generally a very insightful person, curious and up front. He is very honest about his feelings and his past, illustrated many times, but particularly when Jane asked him why he was sent to a mental institution and he was able to answer calmly and confidently. He dresses in a very specific way which is ordered and neat, described by another character, Angela, as a bible salesman. This is understandable due to the regimented life he lived, ruled by an ex-army officer, his father. His house is very symmetrical and cold, a symbol of the lack of connection between family members. Everything in the house is in perfect order and very clean; the slightest thing out of place would have been recognised suggested by the situation when Rickys father was able to work out that Ricky had been in his room, violently reacting. His bedroom is very orderly, clothes neatly folded and shelves stacked very neatly. His room expresses no colour or warmth, it is just an imperfect and futile room. Emotionally, Ricky comes across as strong, saying, I dont get scared but was institutionalised for losing control and being pushed over the edge. Everything bad about Rickys character could be blamed on the morose state of his family relationship. It is worth contemplating that if Ricky didnt get out when he did he could have turned out like his mother, an abused, reclusive person. As a result she was always on edge and couldnt relax around her husband. Ricky was abused by his father, but obviously not to the extent of his mother. We know this by the two scenes when he was physically assaulted by his father, yet he just accepted it. The family is a picture of dysfunction, illustrated by the scene when they are all sitting on the couch and the mother is trying to face the other way and avoid confrontation, the father is sitting upright, trying to act as the boss and Ricky on the other end absorbing the awkward silence of the moment. Ricky is eighteen and yet his father still does not know how to act around him or hold a proper conversation with him. There is also no trust between father and son depicted by the scene when Ricky had supply a urine sample yet he deceived his father by giving him a false supply. It is like his father saw his role, solely to teach Ricky structure and discipline. When Ricky eventually leaves, although a touching moment, there is no real emotion shown, he was not sad to leave. Ricky found a rare and hidden beauty in Jane, the girl from the adjacent house. To the average person, Jane is portrayed as a confused, unattractive and depressed person. However Ricky sees a form of beauty that we cant, attracting the two toward each other. Jane is strangely comforted by the attention of being filmed by Ricky making her curious about what he found interest about her. She even believes that she is unattractive portrayed by her interested in plastic surgery. Ricky remains totally focussed on Jane. He sees that no other girl has this kind of beauty that she has represented by his filming when he avoids the stereotypical beauty in Angela and zooms in on Janes reflection in the mirror. The development of their relationship allows Jane to open up and become more honest to herself and others; she starts to develop some of the personal traits of Ricky. A good example of this is when she stands up to her father and tells him that she is embarrassed by the way he acts when Angela is staying over. Something that she wouldnt have done before she met Ricky. Despite growing in similarity, when they contemplated a life away from home, their differences become obvious as Jane still feels for her family despite not sharing a great relationship with them. Lester Burnham, a casual and unenthusiastic character, is almost brought to life and re-ignited by Ricky. Arguably it was the beauty of Angela that was responsible for the rebirth but his encounter with Ricky gave him confidence and mental strength to change depicted through the party scene when Ricky calmly and boldly quit his job, an issue that most of us would have a lot of trouble doing. Lester responded by say, You have just become my personal hero, so impressed by his actions. It was the turning point in Lesters stupid little life when he started to take responsibility for his actions and do something about his mundane life. He became more assured and gained a belief in himself that he had never had before. We can draw this conclusion due to his actions, such as buying a car he had always wanted, quit his job and started to work out. The two share a close relationship but not as close as Rickys dad thinks. It is this misunderstanding that brings about Lesters death. Therefore it is arguable to say that the relationship had a positive and negative effect for Lester. Ricky does not see beauty in a rose, perfection, or a slim blonde but in obscure, natural elements. He describes beauty as though God is looking at you. The most beautiful thing he has ever filmed was a plastic bag, describing the electricity in it and that this bag was just dancing with me. To us the bag is just swirling around in the air, but Ricky can see the beauty in the lovely transient movement of the bag. Earlier in the film Jane and Angela caught him filming a dead bird. To him this was another form of beauty as was Lesters dead body, with his head resting on the table, blood streaming from his head. It makes Ricky happy to think that Lester was now free and contented. It seems that the seductive beauty that Ricky sees is the only thing that is capable of making him drop his guard and show any sort of emotion. Teeming with tears, he explains, Sometimes there is so much beauty in the world that I feel I cant take it. It is just evidence that beauty has such a great impact on people, even the most mentally strong.

Sense and Nonsense

Sense and Nonsense Sense and Nonsense Sense and Nonsense By Maeve Maddox A reader who heard a doctor describe a patient as â€Å"fluent and sensicle† has asked if sensicle is a word. Sensicle (more often spelled sensical) is a word in the sense that couth is a word, or combobulate or ept. Humorists have long delighted in making comical back-formations of unpaired words like nonsensical, discombobulate, and inept. unpaired word: a word that appears to have a related word that does not in fact exist in contemporary usage. Such words may have a prefix or suffix that implies an antonym that replicates the word minus the supposed affix. Nowadays, when so many native English speakers are lightly educated in the mother tongue, what begins as a witticism may be taken seriously by readers or listeners who lack the information necessary to understand the joke. For example, the following statements are not intended to be funny: I think the real issue that most people take with Iraq was simply that it  wasnt sensicle.   Their recommendation to remove that foam piece  wasnt sensicle  to me.   [Sufferers of] Brocas aphasia cant produce  fluent,  sensical speech. In terms of tax dollars, the Court found that to continue to waste dollars during the appeal  wasnt sensical. The ban to serve sugary drinks larger than 16 ounces in restaurants proved [to be a] law that just  wasnt sensical  enough to pass. Nonsensical is a â€Å"real† word. It means, â€Å"making no sense, absurd.† The -ical ending also appears in the unwieldy but acceptable adjective for the term common sense: commonsensical. Used alone, sensical is nonstandard usage. The frequently seen use of sensical in a medical context may derive from statements like this in texts about aphasia: In 1874, Carl Wernicke reported patients with a different type of difficulty: fluent but often non-sensical speech. Hyphenating the word nonsensical contributes to the notion that sensical is detachable. The notion of â€Å"non-sensical† is that the speech of the afflicted person â€Å"makes no sense.† The noun for that kind of speech is nonsense. The adjective is nonsensical without a hyphen. Another possibility is: incoherent (adjective): without logical connection or natural sequence of ideas; inconsistent, rambling, disjointed. Here are suggested corrections for the above examples: I think the real issue that most people take with Iraq was simply that it  wasnt sensible.   Their recommendation to remove that foam piece  didn’t make sense to me.   [Sufferers of] Brocas aphasia cant produce  fluent,  coherent speech. In terms of tax dollars, the Court found that to continue to waste dollars during the appeal  wasnt reasonable. The ban to serve sugary drinks larger than 16 ounces in restaurants proved [to be a] law that just  wasnt practical enough to pass. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:The Yiddish Handbook: 40 Words You Should Know3 Cases of Complicated HyphenationContinue and "Continue on"

AMERICAN GOVERNMENT LESSON 1 Essay Example | Topics and Well Written Essays - 1000 words

AMERICAN GOVERNMENT LESSON 1 - Essay Example According to Glidden and Hill (2008, pg. 1), â€Å"The people elect public officials to represent them in free and frequent elections. People start voting to tell the government what they need at the age of eighteen.† An example of this is the upcoming presidential election. Anyone who is eligible to vote can cast a ballot for whom they wish to be president. The principle of limited power was born out of the fear that Americans had at the time since they had just gained independence. They now had their own power and freedoms and were not about to hand it over fully and freely to the government. Essentially, tyranny was their greatest fear because of the circumstances. According to Glidden and Hill (2008, pg. 1), â€Å"Many states pressured the framers of the constitution to add a Bill of Rights, or a list of the basic rights of citizens. The framers also made the national and state governments share power. But whatever the power, the people gave it to the government and they could take it away.† An example of this in today’s world is the rules governing equal opportunity rights. The next principle for discussion is the sharing of power. According to Glidden and Hill (2008, pg. 1), â€Å"Americas government was based on Federalism, where power is divided between the Federal (national) and state governments. The constitution states what powers the Federal government has and leaves the rest for the states. Whenever a dispute arises the constitution is the â€Å"supreme law of the land.† An example of this is gambling. Some states allow it, and some do not. There is no federal law outright forbidding it, though. The fourth principle to discuss is separation of powers. As it stands today, the federal government consists of the legislative, judicial, and executive branches. According to Glidden and Hill (2008, pg. 1), â€Å"The legislative branch includes the congress and House of

Prject Management review Essay Example | Topics and Well Written Essays - 1250 words

Prject Management review - Essay Example The two major categories of estimation are ‘Macro or Top-down approach and Micro or Bottom-up approach’ (Sihombing). The Macro or Top-Down approach This approach is used to make a quick and rough estimation of project cost and time, when the time and expense of a detailed estimate are some issues. Often macro approach is carried out during the conception stage as there is no full design or Work Breakdown Structure available. The macro approaches may have high chances of inaccuracy and therefore, only well experienced personnel can do the estimation. With the help of a similar previous project, the estimation becomes easier. As Gray and Larson (2008, p. 134) point out, the expenses for the foremost subunits of the new project would be proportional to foremost subunits in the previous project. The Micro or Bottom-UP approach The Micro approach takes the project design and a ‘roll-up’ of Work Breakdown Structure elements into consideration (Project management). As it is a detailed approach, it requires multiple personnel and much time to complete the process. If the bottom-up estimate is done properly, it can yield accurate cost and time estimates. The costs for the higher level units are obtained by rolling-up the estimated time and cost connected with the lowest level Work Breakdown Structure packages. And this approach renders the most accurate estimation within the time devoted to developing the estimate. Factors affecting the estimation of Cost and Time There are several significant factors that affect the estimation of project cost and time. The most important factors are; Task Definition: The comprehensiveness of the definition of the project helps to determine whether all tasks have been taken into account. Project Structure: The structure compacted with a dedicated project team will always focuses on the effective completion of the project. Padding: there are chances of increasing the estimates in order to consider the unknown risks which in turn may cause an unwanted trade-off. Culture: It refers to the acceptable behavior of the organization which influences the estimation. Downtime: It is the lapse of time which affects the time estimate due to equipment repairs, holidays, vacations, etc. II An Ideal Approach According to Rosenau and Githens (2006, p. 133), planning, estimating, and resourcing are the most important elements of a successful project; and these elements may seem to be separate issues, but required to be conducted in parallel as they directly influence each other. Estimation of time and cost is needed per each type of resources for every part of the work to be done. An ideal approach from the part of the project manager would be to hold all the different elements and criteria together in a multi-dimensional model. The project manager should mak e sure that the estimation is done by a person who is most familiar with the task. And if possible, it is better to collect estimates from several people and find the variation of risk assessment. In order to avoid the ‘group think’, multiple estimates must be conducted independently. The project manager should use consistent units while estimating task time and the estimates should be based on normal conditions. The